I have nearly years’ experience creating newsletters from plan to template. My article How to Create a Great Newsletter outlines what I can do.
On average, my emails achieve a 25 to 30 percent response or open rate. A better than average response rate for this type of repeat advertising keeps your brand in people’s minds and builds a relationship with them. It helps you earn their trust to influence them to buy what you’re selling.
Email marketing campaigns can be a better way to stay in touch with leads, clients, or donors than social media. A Nielsen Norman Group study found that people turn to social media primarily to keep in touch with friends and family. The researchers asked users to receive updates from companies, but only 10% chose to do so through Facebook, while 90% opted for a newsletter.
WORK SAMPLES
 WLRCC E-News |
 Waterville Main Street E-News |
 Con-Way Freight Voices & Values |
Whether you need a weekly, monthly, or a quarterly email marketing campaign, I’m the real, package deal — I create professional, quality newsletters from copy to completion, and can work with any of your existing content. I know how to use Constant Contact and MailChimp to create email marketing campaigns and can work with other email service providers, too.
No long-term contracts or commitments required. Let me save you time and handle the headaches.
EMAIL MARKETING CAMPAIGN PACKAGES
I can change them based on your needs, including options for print newsletters.
Option #1: GOLD: “Everything”: social media and blog posts are optional additions:
- Planning the e-newsletter content
- Writing or rewriting it in everyday English that respects and connects
- Checking links
- Creating an engaging headline to entice opens
- Formatting in your email marketing platform (Constant Contact, MailChimp, etc.), including copyright-free stock images, if necessary
- Emailing it (optional, requires my access to your email marketing platform)
Option #2: SILVER: a little of everything
- Editing and proofreading only (writing not included except for headlines and CTAs)
- Checking links
- Formatting in your email marketing platform (Constant Contact, MailChimp, etc.), including copyright-free stock images, if necessary
- Emailing it (optional, requires my access to your email marketing platform)
Option #3: BRONZE: You create and send your newsletter while I advise you on format and strategy
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As your email marketing campaign writer, I’ll create emails that connect and help convert leads to save you time. To see what I can do for you, request a free e-newsletter audit.