Free Content Strategy Checklist to Attract Better Clients Who Value Your Expertise

Explore how to sharpen your image to impress ideal clients

๐—ฆ๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ถ๐—ฑ๐—ฒ๐—ฟ๐˜€: Tired of clients who question your fees or your value?

The quality of your marketing content can affect whether you gain better clients -- or drive them away.

If the following sounds familiar, this checklist is for you:

  1. Your messaging sounds like everyone elseโ€™s
  2. You struggle to explain what sets your business apart

Create Content Your Dream Clients Canโ€™t Ignore With This Free Checklist

The image your business projects affects the type of customers you attract. Because we make buying decisions on an intuitive level โ€” based less on facts and more on how we feel. Your image -- your brand voice and personality -- shapes how people feel about working with you.

I know because Iโ€™ve made the same mistakes. When I started Classy Writing over ten years ago, I tried to appeal to every business. I also didnโ€™t express my values or my work process well. My copy didn't engage better clients. Once I clarified who I serve and what I stand for, I began to attract clients who respect me and my work. This checklist is based on those principles. 

What Youโ€™ll Learn:

  • Simple SEO keyword strategies tailored for service businesses
  • How to craft a brand voice that builds trust and authority
  • Ways to turn your values into content that connects -- and converts
The cover of 'A Checklist for Creating Content to Reach the Right Clients' featuring someone's hands typing on a laptop keyboard on a white table.

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You'll also get my monthly e-newsletter, Five-Minute Business Writing Tips. Each issue features five quick lessons to help you write better and win the right clients.


Michelle Troutman
Owner, classywriting.com