The image your business projects affects the type of customers you attract. Because we make buying decisions on an intuitive level โ based less on facts and more on how we feel. Your image -- your brand voice and personality -- shapes how people feel about working with you.
I know because Iโve made the same mistakes. When I started Classy Writing over ten years ago, I tried to appeal to every business. I also didnโt express my values or my work process well. My copy didn't engage better clients. Once I clarified who I serve and what I stand for, I began to attract clients who respect me and my work. This checklist is based on those principles.
