π¦π²πΏππΆπ°π² π½πΏπΌππΆπ±π²πΏπ: Are you attracting the right clients with your marketing content? π§²
If you don't explain who you are and how you work, you could gain clients who expect you to bend over backward. Some of us aren't that flexible. π
Your brand identity or image affects the type of customers you draw. Because we make buying decisions on an intuitive level β based on how we feel, not on how we think. Your brand identity β your values and personality β influences those feelings.
I know because Iβve been there. When I started Classy Writing over ten years ago, I marketed to every business. I also didnβt express my values or how I work. And my copy wasnβt convincing enough to get leads.
But being more specific has made a difference. It has helped me attract more customers who share my values.
If -- like me -- you've failed to clarify who you are and who you serve, get my Checklist to Create Content to Reach the Right Clients. It can help you sort the serious buyers from the tire-kickers.
The Checklist to Create Content to Reach the Right Clients covers:
Get the essentials for crafting content that attracts, engages, and converts with this free checklist.
The sooner you reach clients who respect and can afford your services, the better for your peace of mind and bottom line.
So, why wait? Clarify your messaging to begin earning more money by attracting customers who share your values! Stop stressing over your content and start impressing your ideal clients with it.
Enter your email address below and click "Get My Free Checklist"
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You'll also get my monthly e-newsletter, Five-Minute Business Writing Tips. Each issue features five lessons you can read in five minutes or less to help you write better and boost your profits.
Michelle Troutman
Owner, classywriting.com