Free Content Creation Checklist to Reach Better Clients

Explore how to sharpen your image to impress ideal clients

π—¦π—²π—Ώπ˜ƒπ—Άπ—°π—² π—½π—Ώπ—Όπ˜ƒπ—Άπ—±π—²π—Ώπ˜€: Are you attracting better clients with your marketing content? A magnet emitting lightning bolts.

If you don't explain who you are and how you work, you could gain clients who expect you to bend over backward. Some of us aren't that flexible. A smiley face with glowing cheeks.

The image your business projects affects the type of customers you attract. Because we make buying decisions on an intuitive level β€” based on how we feel, not on how we think. Your image β€” your values and personality β€” influences those feelings.

I know because I’ve been there. When I started Classy Writing over ten years ago, I marketed to every business. I also didn’t express my values or my work process well. And my copy wasn’t convincing enough to gain interest from my dream clients.

But being more specific has made a difference. It has helped me attract more customers who share my values and respect me and my work.

If -- like me -- you've failed to define who you are and who you serve, get the Checklist to Create Content to Reach the Right Clients. It can help you sort the serious buyers from the tire-kickers.

This content creation checklist covers:

  • How to find the right SEO keywords to reach your dream customers
  • Ways to speak in your brand voice to showcase your unique personality and connect with your audience
  • How to understand what your brand stands for and translate those values into content that engages ideal clients
  • Advice on crafting content that builds trust and positions you as an authority
The cover of 'A Checklist for Creating Content to Reach the Right Clients' featuring someone's hands typing on a laptop keyboard on a white table.

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Michelle Troutman