writing advice Archives

communication, crisis communications, writing advice

5 Proactive Crisis Communication Strategies

Four colleagues around a desk during a crisis communication strategy moment: a seated person holds a handwritten “HELP.” sign while others stand and gesture at a laptop.

At 7:13 pm, when an alert pops up and your inbox overflows, an effective crisis communication strategy becomes your lifeline. A delayed response doesn’t just look bad — it can tarnish your reputation.

Two-thirds of consumers say they won’t shop with a company that handles a crisis poorly — but nearly nine in ten will stick with a brand that handles it well.

Whether it’s a data breach, a supply chain failure, or even a PR scandal, a solid plan helps you act fast. In those chaotic moments, take the following steps to make smart decisions that protect your reputation and maintain trust.

5 Crisis Communication Strategies

1. Assess the Situation

Decide who will speak for the company and approve messages. Make sure they can answer tough questions consistently.
Weigh legal risks before you decide how much detail to share.
Notify the right people first: Employees, clients, regulators. Missed priorities can escalate the crisis. (Though 59 percent of consumers prefer to hear from a CEO, it isn’t always necessary, especially if leadership caused the issue.)
Decide whether to respond immediately or wait for confirmed facts. Keep in mind regulatory deadlines and industry rules, which often shrink your time window.

Ideally, you’ll have already done a risk assessment: research on similar incidents to determine your vulnerabilities, or have brainstormed scenarios that could affect your organization.

Industry Regulatory Deadlines for Breaches of Personally Identifiable Information

▪️ HIPAA (healthcare): More than 500 people: Notify affected patients (and Health and Human Services) about breaches of unsecured protected health information (PHI) “without unreasonable delay and in no case later than 60 calendar days” from discovery.
▪️ SEC (public companies): public companies must file a Form 8-K disclosing any cybersecurity incident “within four business days after a registrant determines the incident is material” (Item 1.05).
▪️ FTC Safeguards Rule (financial institutions): At least 500 customers: financial institutions must notify the FTC “as soon as possible — and no later than 30 days after discovery” of a qualifying notification event.
▪️ State breach-notification laws (consumer data): All U.S. states have breach-notification laws; timing and triggers vary. Many use “as soon as practicable/without unreasonable delay,” while some states now impose concrete time windows like 30 or 45 days. Check your state law and resources like NCSL’s summary. (Example: In 2024/2025 updates, New York added a 30-day deadline.)

These deadlines can overlap. Coordinate with legal/compliance teams and disclose per the shortest applicable deadline while you align public messaging.

2. Keep Your Messaging Clear

When you’re under pressure, avoid overwhelming your readers with too much information.

Address what happened, what’s being done, and what stakeholders should do next with warmth and humanity. Use:
- Images, infographics, or video in place of long text.
- “I” less and “you” more.
- Short words, sentences, and paragraphs. Keep the content scannable.
Tell what to do — don’t theorize; as appropriate, offer step-by-step strategies, checklists, or frameworks
When it’s possible, show how your solution reduces risk, protects reputations, or speeds recovery.
Admit mistakes and when you don’t have all the facts, but balance with legal considerations. Be accessible.
Show empathy. Concerns about legal liability can keep you tight-lipped about apologies, as they can imply accepting responsibility.

Many templates tell you what to say, but not how. In an emergency, standard rules sometimes fly out the window. Balance authority, empathy, and urgency so people listen and act.

Describe how your business or organization has adapted. Note the trying situation in your emails, social media or blog posts, policy updates, etc., and how you’re responding to it. Not doing so can come across as insensitive or being out of touch.

Example: Healthcare practice (patient notice):

Subject: Patient privacy update — please read

What happened: We discovered unauthorized access that affected some patient records.
What we’re doing: Investigating, notifying HHS as required, and notifying affected patients within 60 days.
What you should do: If you receive a notice, follow the instructions and contact our patient helpline at [number].

3. Choose the Right Channels

Match emails, internal memos, press releases, and social media to the audience (executives, PR teams, HR, or customer support)
Ensure consistency across communications.
Address unique pain points in decision-making
Provide custom solutions, not generic guidance

Ask questions. Provide help or information. This is a great time to feature others’ stories about how they’re dealing with the crisis. Reassure readers that though we’re traveling new terrain, we’ll reach the destination together, and you’ll be ready to help them then and now.

For international audiences, consider cultural differences and local contexts. Tailor your messaging to diverse audiences and age groups.

Example: Attorneys:

Internal: Manager or managing partner → all attorneys and staff via secure intranet/email.
Clients: a secure email or encrypted portal message to affected clients; phone calls for major issues.
Public/media: only if the matter is public or likely to be reported: issue a limited press statement. Route media to a designated spokesperson.

4. Act Quickly and Confidently

Time matters. Delayed communication can worsen the crisis.
Show calm, authority, and transparency in every message.
Address the negative outcomes of a poor crisis communication strategy (lost clients, reputation damage, regulatory penalties). Clarify why it’s wise to act now

Track media coverage: Tools like sentiment analysis and real-time monitoring can flag issues before they explode. Automated alerts and faster, data-driven crisis response decisions improve communication speed and accuracy.

Example phrasing: External (public/social):

We’re aware of a security breach that affected a limited number of customers. In response, we’ve activated our incident team, engaged forensics, and will provide an update by [time/date]. For immediate assistance, contact [secure channel].

5. Follow Up and Reinforce Trust

Provide updates and share progress and the lessons you’ve learned.
Rebuild credibility and reinforce confidence with case studies, examples, or client stories
Add industry references or metrics to support your recommendations
Triple-check your data to enhance your credibility.

Example phrasing:

Our clients who used this framework avoided costly media backlash and regained trust in 48 hours.

Recommended Crisis Communication Strategy Timeline

▪️ Immediate update: within 24–72 hours: recap + next steps.

▪️ Short term: daily or twice-weekly updates while fixes are underway.

▪️ Medium term: weekly → monthly updates for 30–90 days. Note causes, corrective actions, and metrics.

▪️ Long term: a 90-day and six-month summary with outcomes and fixes. If appropriate, publish “what changed” internally and externally.

IBM research estimates the average global cost of a data breach at roughly $4.4 million USD and that it takes months to identify and contain breaches, which can sink business and reputation.

Leaders who succeed don’t stop at the crisis — they follow up with progress and the lessons learned to enhance trust. Consumers increasingly expect brands to align crisis communication with ethical, environmental, and social responsibility, and communicate regularly even during trying times.

Having a crisis communication strategy in place is one thing; communicating it effectively is another. Showing a unified front ensures you reach the right clients, employees, and vendors.

A writer experienced in handling crisis communications and customer complaints can advise you on what to say and how to say it — with or without a template. Because formulas don’t always apply to every emergency.

Learn how to create content that connects with clients who value and respect you and your business

get my checklist — START creatING content that reaches the right clients

How does your business prepare in a crisis? Leave a comment.

QUOTES

“The most important thing in communication is hearing what isn’t said.” ~ Peter Drucker

“Every great and deep difficulty bears in itself its own solution. It forces us to change our thinking in order to find it.” ~ Niels Bohr

bullet points, writing advice

5 Ways to Write Bullet Points Effectively in Business

How do you write bullet points to “fire off” each thought precisely? It’s easy to spray too many or leave behind gaps like holes in a target. That’s why certain rules of engagement help you write bullet points that land faster and hit harder.

The modern form of bullet points took shape when the 1950 New York News Type Book described them as typographic devices for use alongside asterisks, checks, and other marks in ads. The term “bullet point” later appeared in a 1983 issue of “Datamation” magazine.

Since then, bullet points and slide decks have gone together like peanut butter and chocolate — getting to the good stuff without the fluff. Here’s how to write bullet points well in business communication.

Every step in this blog explained: Learn how to write bullets that show why your content is worth readers’ attention.

5 Steps to Write Bullet Points Precisely

1. Single Bullet Point Theory

Keep to one idea per bullet. Ideally, every dot connects under a common theme, so you’re not firing thoughts at random.

2. Keep Them Concise

A survey found the most important parts of writing bullet points well are simplicity and organization, which convey information quickly and reinforce crucial concepts.

Like Dirty Harry, did you fire six shots, or only five? In writing, your bullets should add up. And don’t waste them on meaningless words, leaving your readers wondering which points you’re trying to make.

Aim for eight or fewer; more than ten in a row can be harder to read. To improve scanning, consider using a numbered list instead — especially for step-by-step content — or break the bullet points into two columns.

More rules of engagement:

The 7×7 rule: use no more than seven words per line and just seven bullet points.
Slides: use only three points per slide to convey one concept clearly. They’re ideal for breaking up items in a series.

Example:

Before:

Increase sales, reduce costs, and improve customer satisfaction.

After:

Increase sales
Reduce costs
Improve customer satisfaction

3. Align Consistently

Unless each bullet is a full sentence, you don’t have to capitalize the first word or use periods. But a capitalized opening word often looks cleaner. Choose one style — full sentences or short phrases — and stick with it.

4. Get Set

To hold interest and avoid repetition, begin each bullet with an action verb.

Example:

Before:

We do a lot of things for start-ups:

We launch new products
We handle customer complaints
We’re in charge of quarterly reports

After:

How we help start-ups run efficiently:

Launch new products
Resolve customer complaints
Prepare quarterly reports

5. Aim for Precision

Think of each bullet as a short headline. If you’re writing for the web, add SEO keywords to your bullets, which can enhance your search appeal.

Bullet points look like mere dots, but they’re your secret weapon for getting to the point. When they’re clear, concise, and consistent, your message stays on target. Ready? Aim, then fire off each of your thoughts.

Learn how to create content that connects with clients who value and respect you and your business

get my checklist — START creatING content that reaches the right clients

How do you write bullet points effectively? Drop your thoughts in the comments.

QUOTES

“Most speeches are like Texas longhorns — a point here, a point there, and a lot of bull in between.” ~ Anonymous

“Bullet points are not just decorations. They are promises — each one a commitment to say something that matters.” ~ Seth Godin

relevant content, writing advice

5 Secrets to Creating Relevant Content That Wins Business

What is relevant content, and why does it matter?

Relevant content nets reactions, replies, and connections. But finding the balance between promoting your expertise and speaking to your audience’s needs isn’t always easy. If your content marketing yields no results, it might be time for a refresh.

Here’s how to refine your content for better focus and impact.

How to create relevant content that doesn’t just interest your audience, but stands out and hooks them.

5 Ways to Develop Relevant Content for Business Success

1. Balance quality and consistency – You can feel pressure to create engaging and useful content regularly — even if you reuse, recycle, or use AI. How do you keep the content treadmill turning? And how do you produce quality content to serve your audience and your business goals?

Burnout can occur on both sides: from creating content to flooding your readers with too much. The solution? Less is more: favor quality over quantity.

Curate, don’t create: summarize or link to useful resources, like the latest industry news or trends.
Craft content for “micro-moments” when consumers search for quick answers or solutions through focused content snippets: FAQs, short videos, or concise blogs or emails.
Create less frequent, well-researched content rather than cranking out posts that add to the noise.

HubSpot reports that eight in ten content marketers agree that creating higher-quality content less often is more feasible.

2. Balance timeliness with timelessness – Keep content fresh by aligning it with trends, seasonal shifts, or industry news.

National day calendars exist for a reason. 🙂 To boost the impact, sync your content to what’s happening now. Recycle familiar topics to suit certain themes or timeframes, like posting tax planning tips or goal-setting topics by year’s end. This is among the easiest ways to plan.

A balanced scale with a tall stack of papers on one side and a glowing lightbulb on the other, symbolizing the balance involved in creating relevant content

Search research can help you whittle down keywords that can influence your topics. And you can narrow your focus and find your “when” through exploring what your readers share or discuss or have gravitated to before.

The evergreen can later become trendy, too. For example, probably because of the title and keywords — not the content depth — an ancient blog on personalizing content is now among my most visited pages.

I haven’t changed it since I published it, but plan to refresh it soon. It’s probably because, in the past few years, “personalization” has become a marketing buzzword.

3. Balance the timeworn with the unconventional – Dare to do something different, whether you lift a dull tone or present content in a new format.

Beyond text, interactive and visually rich formats give your audience something to explore, making the content more memorable and shareable.

But it’s not about showing off creativity. Make your audience think by presenting information in a way that surprises or entertains.

Example: Rather than covering a common topic, a café offered “101 ways that puppies are enjoying a puppuccino,” which became a top performer.

4. Balance tone and personality – Most business content blends in. Dare to be memorable: mixing humor, alliteration, or rhyme with practical advice turns dry topics into page-turners. It’s OK to have some fun once in a while — or more often.

Example: “7 Estate Planning Myths That Could Cost Your Family Big — Are You Guilty of #3?”

While creativity helps gain attention, ensure your ideas truly match your business goals and voice. If you’re doing something different, have a good reason. Otherwise, you could lose credibility. Avoid creating “beautiful illusions” that attract attention yet fail to spark growth.

5. Balance depth and brevity – Ensure short content packs a punch like espresso, while deep dives stay rooted in the bigger picture. Though your audience might crave detailed insights, unless your research shows otherwise, their attention spans can be limited. Provide enough details to establish your authority and deliver value while you keep your content digestible.

Concise content distills complex ideas into clear, actionable insights without oversimplifying. To convey depth without dumbing them down, use:

examples
data points
analogies
bullet points
subheadings

For in-depth pieces, keeping a clear thread to broader themes is challenging. Ensure each piece, regardless of its length, is useful and fits a larger, cohesive narrative about your brand or industry.

Example: the “pillar and cluster” content model

The key: a content strategy that’s expansive and focused, letting audiences dive deep into subjects they care about while providing enough variety to sustain curiosity.

For relevant content, balance creation with moderation. Assess its performance against your business goals regularly and adjust your strategy to establish thought leadership, improve performance, and evolve with your audience and your market.

Learn how to create content that connects with clients who value and respect you and your business

get my checklist — START creatING content that reaches the right clients

How do you create useful and engaging content? What do you think of these tips? Drop your thoughts in the comments below.

QUOTES

“Quality is more important than quantity. One home run is much better than two doubles.” ~ Steve Jobs

“Keep marketing simple. When it comes to content, cover the intersection between what your audience needs to know and your organization’s expertise. This expertise you’re sharing needs to relate to what you actually offer as a business. Make it entertaining and that’s the trifecta.” ~ Brian Honigman

engaging, engaging content, writing advice

5 Tips for Creating Engaging Content

Among the many tips for creating engaging content is to balance showing your personality and expertise with your readers’ interests.

An example of how to make your content more engaging: A man with a beard wearing a white t-shirt and lanyard presents to a group in what appears to be a casual office space. He's pointing a hand to his left as people in the foreground look on.

Does that mean you’re not just a writer, but a performer? Yes, because quality content doesn’t just inform — it persuades and entertains.

Present your information in a way that keeps readers hooked. As the curtain rises, choose words that reflect your branding and speak to your readers; knowing who you are enhances your authenticity and relatability.

Write with style: add facts to stories or humor or rhyme to make readers smile and key points stick.

So, before you grab the top hat and cane, consider:

How will I warm up the crowd?
How will I take the stage on the page?

Based on marketing, audience, and behavioral psychology research, here’s how to create engaging content.

Forget filler content. In this playlist based on this blog, learn to create content that doesn’t just look good, but performs through enticing people to act.

Tips for Creating Engaging Content

1. Address your audience – Google/Greenberg research shows six in ten people expect brands to personalize their experiences based on their preferences.

Picture your reader struggling with a problem. How do they feel? What’s their next step? Show the solutions.

Research your audience and their interests:

Internally: Which topics and writing styles keep them engaged?
Externally: Where do they spend time? What do they “like,” comment on, or share?

The answers clue you in to how they think and feel — the core parts of building a connection with them.

It’s part of that buzzword “personalization”: writing to your reader (even if you don’t call them “Jane” or “John,” but “you”).

Detailed personas aren’t always necessary, either. But they can guide you to find wording your readers will respond to. A call to action then sparks the conversation.

2. Show, don’t tell – Studies show storytelling increases trust and empathy and makes information 22 times more memorable. It can also shape how your audience feels about your brand, stirring their emotions enough to inspire them to act.

Bring ideas to life through vivid details:

Share anecdotes that showcase your expertise.
Move your audience through making them the hero of your story. Show how you guide them to overcome challenges via relatable characters, conflicts, and resolution.
Use examples, especially to simplify complex concepts.
Ask your customers to share their stories, testimonials, or visuals about how your product or service helped them.
Social proof: use real numbers to reveal how many people bought, subscribed, or asked — preferably those that support your statements. If you can’t show specifics, phrases like “our most popular widget” can still boost your credibility.

Examples are one of my favorite ways to show concepts. I’m still refining my “story-sharing” style. Like others, I’ve mistakenly cast myself as the star in my readers’ story. Depending on the topic, story-sharing comes more naturally to me in personal writing than for business.

David Deutsch’s approach looks at ways to bring people into your copy and share their stories, which eases the process.

You don’t have to follow the crowd. If “story-sharing” isn’t one of your strengths, consider other methods that play to them and distinguish you yet suit your brand like:

🔹 Case studies. Let data and results speak for you.
🔹 Sharing before-and-after transformations.
🔹 Using analogies and metaphors to explain complex ideas.

The key is to “show,” not “tell” in a way that fits you and your brand.

3. Use images strategically – A Skyword study found that content with relevant visuals attracts nearly ten times more views than content without them.

Add a chart that shows your results, like a before-and-after comparison. A compelling infographic or a behind-the-scenes video can also enliven a dry topic.

More examples:

Videos
Memes
Photos or illustrations

Photos and video are reportedly the most effective, especially images that don’t look staged or reinforce clichés (unless you’re making a statement).

Example: The Touristy newsletter mixes snarky takes on current news with fun memes and animations.

Your results might vary — and algorithms could skew them — but in my experience, organic social media posts with relevant images gain more interest. (I don’t scale them to each platform’s recommended sizes.)

Video offers a more in-depth view, bringing the faces behind the screen into the spotlight.

As the saying goes, “a picture is worth a thousand words.” And a well-placed visual can be worth a thousand clicks.

4. Make your content useful – Content Marketing Institute research shows practical, actionable content boosts trust and engagement.

Guide readers with step-by-step instructions to solve their problem (through words or imagery)
Provide relevant tips, tools, or templates to help them take the next step
Add something unique like an insight you gleaned from your experience, even if it goes against the grain

5. Be consistent – Forbes reports that one of their clients who posted blogs every Thursday over six months saw new visits rise nine-fold.

Consistency can also mean using a familiar format (like this listicle) or keeping an idea file for inspiration and motivation.

Time your posts to the ideals for each platform:

Social media: daily or every few days
Blogs or newsletters: weekly, biweekly, or monthly; quarterly can be more forgettable, which is why in our age of disposability, print editions stand out

Think of your writing as a performance — one that keeps your readers on the edge of their seats. Stick with it and they’ll return for an encore.

Learn how to create content that connects with clients who value and respect you and your business

get my checklist — START creatING content that reaches the right clients

Which of these tips for creating engaging content will you use in your next piece? Share your thoughts — or your most engaging stories — in the comments!

Quotes

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” ~ Leo Burnett

“Your content is not about you; it’s about your audience.” ~ Dan Knowlton

content quality, writing advice

Is This Good Quality Content? 5 Key Factors

After you’ve written something for the web, you might wonder, “Is this good quality content?”

No universal definition exists, but experts agree on certain standards. Essentially, quality content meets your audience’s needs and supports your business goals.

The Cambridge English Dictionary defines “quality” as a standard that measures how good or bad something is. The Merriam-Webster Dictionary overviews the different meanings of the term, its origin, and usage (with examples).

The word “quality” alone, without adjectives or qualifiers like “good” or “low,” implies excellence. That’s not a strict rule, but a style guideline I prefer.

So what does “quality content” mean, and why does it matter?

How Major Marketing Experts Define Quality Content

Active Campaign: “…the depth of information and insight contained within a piece of content. Content quality goes beyond information to include formatting, readability, and grammatical correctness.”
SEMRush: “Quality content typically refers to content that is useful, accurate, reliable, and relevant to its intended audience.” The article with the quote explains how content quality affects SEO, with examples. It’s also a model for quality content.
Ann Handley (“Everybody Writes”): “Quality content means content that is packed with clear utility and is brimming with inspiration, and it has relentless empathy for the audience.”

But even if a piece meets this criteria, does it “sing” to your readers? The subject matter and how you present it affects whether readers connect with it — and whether it helps you reach your goals. Beyond algorithms, the factors below can keep your audience reading and returning.

This short video series based on this blog shows you how to create content that reflects your voice and actually gets read. Learn how to align your message across platforms, write for people (not just algorithms), and make your content easier to scan and understand.

5 Ways to Answer “Is This Good Quality Content?”

1. Well-written – Quality content lacks spelling, punctuation, grammar, and factual errors.

Beyond that, consider the depth and accuracy of your information. As part of Google’s E-E-A-T guidelines, authoritativeness and trustworthiness — through your experience and expertise — play major roles. Adding research from reliable sources also enhances your credibility and search rankings.

And if you seek to rank, tabloid-style content that intends to shock readers and gain clicks has no place here.

2. Cohesive – Ever wonder why you can recognize some brands instantly in every piece of content they create? Quality content suits your brand’s tone, voice, and strategy, reinforcing and projecting your identity. For the most part, brands with consistent messaging, like Apple or Nike, publish content that aligns well with their images.

Apple’s content reflects innovation and sophistication
Nike’s inspires empowerment and athleticism

This consistency bolsters their brand values and their connections with their audiences.

3. Readability – Quality content communicates your core message clearly throughout the text and the design; it’s legible on desktop and mobile devices and meets accessibility standards for the visually and cognitively impaired.

If your content is harder to follow than an IKEA bedroom set assembly manual, it’s time for a redesign. Rescue your readers with clear, organized, user-friendly content. Bullet points, subheadings, and short paragraphs enhance scanning.

Readability tools: The Hemingway App provides scores based on Flesch-Kincaid, Gunning Fog, or SMOG standards. They also advise on how to improve grammar, sentence structure, and word choice.

Website Copy Example:

Before: “Here at our store, we offer great customer service, helpful product reviews, and all the info you need to make an informed decision about your purchase.”

Issues:

Dense, hard-to-scan text
Needless words
Lack of clear structure, especially for mobile devices

After:

Why Shop With Us?

✅ Customer Service: Ready to help 24/7.
✅ Product Reviews: Honest feedback.
✅ Detailed Advice: The essentials to guide your choice.

Improvements:

Clear headers and bullet points for scanning
Fewer words
More mobile-friendly and accessible

4. Utility – Quality content provides enough information to help your audience achieve their goals. In a broader sense, it’s actionable.

It answers the question, “Is it worth reading”? In marketing terms, “Does it add value?” Would you send it to a friend? It doesn’t have to be entirely original or innovative, but should offer fresh takes.

And must a blog be 3,500 words? Google’s helpful content guidelines suggest length doesn’t matter. Your content should mainly satisfy search intent and be useful. Think “informative guide,” not “never-ending lecture.”

Content audits: They help you see if your information connects with your audience. For instance, high bounce rates on your service pages might mean visitors don’t find what they expect.

Measure engagement through:

Heat maps (they show where people look)
Bounce rates and dwell time
Subscribe/unsubscribe rates
Click-throughs (as applied to emails, given the potential influence of bots and automation, open rates aren’t always reliable)
“Likes” or shares
Impressions

Tools like Google Analytics and social media metrics help you track and assess your content’s performance.

Audit tip: Look at your last blog post or newsletter. Did people click through? Did they stay long enough to read your key points? To audit your content quickly to see if it reaches the right clients, get my free checklist.

5. Serve Readers – If applicable, beyond search ranking methods, seek to serve your audience.

Google’s quality raters use E-E-A-T guidelines to assess web content. Among their content guidelines, Google suggests you answer certain questions to determine content quality and minimize a “search engine first” focus.

Relevance (and empathy) also influences quality content through answering readers’ questions or addressing their problems. In SEO terms, this is known as “search intent.” Search engines now serve as a jumping-off point.

For faster insights, users are turning to generative AI. ChatGPT claims to consider search rankings, relevance, clarity, and users’ needs to deliver helpful answers.

Still in its infancy, AI answers are more like a stop before you reach your destination. Though it can provide quick answers, it’s a tool. Your expertise and creativity make your content memorable — and irreplaceable.

Don’t just chase algorithms. Focus on your readers, who will remember if your content helped them.

In future articles, I’ll explore some of these topics further.

Quality content isn’t one-size-fits-all. To assess if you’re creating quality content, consider whether it serves your audience and your business goals. Every piece should:

Build trust
Be useful
Foster an experience your audience will value and appreciate

Learn how to create content that connects with clients who value and respect you and your business

get my checklist — START creatING content that reaches the right clients

What do you think makes for quality content? Please share in the comments.

Quotes

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” ~ Andrew Davis

“Content is anything that adds value to the reader’s life.” ~ Avinash Kaushik