As a copywriter for service professionals, Classy Writing reflects who you are, who you serve, and why the right clients — those who value your expertise — should choose you.
Three Core Services
Who I work with
My ideal clients are established service providers who:
- Struggle to show their expertise through compelling content
- Value quality writing that positions them as thought leaders
- Understand that quality content comes at a premium
I work especially well with mental health and legal professionals because I’ve been a client myself. I empathize with and understand the unique challenges these firms and their clients face, which include:
- Attention to professional ethics and compliance in all marketing materials
- Communicating expertise in precise terms that speak to potential clients without overwhelming them
Projects work best when we’re on the same page. I love working with professionals who value clear communication, respect the process, and care about the quality of their message.
“Michelle’s always very professional in her approach and works hard to meet goals and deadlines. She’s open to feedback, willing to toss around ideas, and flexible when it comes to new directions and priorities.”
Elaine Gammon
Former Marketing and Business Development Manager, Berman & Simmons
PAYMENT DETAILS AND PROJECT TERMS
Project Terms
- I deliver drafts on or before the agreed-upon deadline.
- You have 30 days to review the work and provide feedback. Two rounds of revision are free.
- Collaboration may continue until you’re satisfied with the final copy.
Pricing
Projects Under $1,000: To secure a spot on my calendar, I require payment in full.
Larger Projects: I start work upon receipt of your signed approval and a 50% upfront deposit. Before revisions start, I’ll invoice you for the remaining balance upon completion of the first draft.
I accept payment via:
- PayPal
- Venmo
- ACH/direct deposit
- A check made out to “Classy Writing, LLC”
My comprehensive approach includes:
- Research into your target market’s pain points and buying triggers
- Attention to your unique brand voice
- Handcrafting strategic messaging based on marketing psychology methods proven to engage readers and inspire action.
Because every project requires careful research into your audience, I quote flat — not hourly — rates, so you know what to expect.
Our agreement
For larger projects, I’ll provide a proposal that outlines the scope of the work at no cost and no obligation. If we decide to proceed, even for a “test” project, it will be under an agreement either you or I provide. A contract respects each party’s efforts, aligns our expectations, and shows we’re committed to a successful project.
How I work with you
- Fitness check: If I can help you with your project, we’ll arrange an informal phone or video call. We’ll assess whether we’re a good fit and clarify your project goals and intentions.
- Next steps: If your project is a “go,” we’ll discuss:
- Details and deadlines
- Pricing and payment
- Our availability, roles, and responsibilities
- Our preferred communication style
- Any of your questions
- Pre-project prep: I’ll review any content you provide and ask questions for more information. This might involve another meeting to help me customize your project to meet your marketing goals and resolve your problems. If you’re busy, I can work from your detailed brief or send a questionnaire.
- If necessary, I can create an outline for your approval before I start writing. For editing, if applicable, I’ll assess the work involved based on the unedited piece.
“Michelle’s writing is clear and concise. I like the way she stays focused on her work. Customer satisfaction seems to be her main goal. She really cares about creating something special to fit your needs.”
Barbara Berube
Owner, Accentuous Electrolysis
You’ll get clean content tailored to your needs that will help you connect with your target market and grow your business.
I can’t guarantee specific results because they depend on many factors. But I can guarantee you’ll get polished, persuasive copy that meets industry best practices.