5 Essential Capitalization Rules in Business Writing

1. Proper nouns — This is one of the primary capitalization rules in business writing: capitalize the name of a person, a place, or a thing.

Scrabble tiles that spell out the word "SEO," an example of an initialism--part of the rules of capitalization in business writing.

Example: Luke Skywalker was from the planet Tatooine and helped defeat the Death Star.

This includes people with specific job titles and department names: Certified Financial Planner Bob Cash of the Investment Department. What if we refer to Bob by just his job title? The Certified Financial Planner said he wants the reports finished next week.

The Internet – Some language experts consider the Internet a proper noun — it’s a reference to a thing, and therefore, they capitalize it. But, nowadays, even the Associated Press Stylebook keeps it lowercase.

2. Sentences — Capitalize the first word at the beginning of a sentence, whether or not it’s complete, including the first word of each item in an outline.

3. The four seasons — Capitalize “fall,” “winter,” “spring,” and “summer” if they’re part of proper names.

Examples:

  • Summer Olympics
  • ABC Widget Co.’s Fall Income Report

4. Titles — Generally speaking, you should capitalize nouns, pronouns, adjectives, adverbs, verbs, and the first words in titles of books, movies, plays, songs, etc. This is also a matter of style. Some people prefer to capitalize the first letters of all words in a title.

Examples:

  • movie: The Big Short
  • newspaper: The Wall Street Journal
  • website: Facebook
  • TV show: Mad Men
  • play: The Teahouse of the August Moon
  • song and musical performer: Yesterday by The Beatles
  • report or document: “The Science of Color”
  • book: How to Win Friends and Influence People
  • brand: Pitney Bowes

5. Acronyms and initialisms:

Acronyms – Acronyms are abbreviations that can be pronounced as words. When you refer to one used as a proper name, capitalize the letters.

Examples: FAFSA (Free Application for Federal Student Aid), NATO (North Atlantic Treaty Organization)

Initialisms – Initialisms are words formed from the first letters of a phrase, but they can’t be pronounced as words. Capitalize them if they’re proper names, but if they aren’t, you don’t have to. In the following examples, “ETA” and “PC” aren’t proper names, so you shouldn’t capitalize the phrases they’re based on:

Examples: FBI (Federal Bureau of Investigation), ETA (estimated time of arrival), PC (personal computer)

Sources: Grammar Girl, The Elements of Grammar by Margaret Shertzer

Advice from someone who knows capitalization rules in business writing can help you improve your writing and make you look smarter and more skilled in your field.

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Quotes

“The rules of capitalization are so unfair to words in the middle of a sentence.” ~ John Green, Paper Towns

“What we admire, we capitalize.”  ~ Murray Munn

5 More Business Writing Capitalization Rules

1. Degrees — Among the many business writing capitalization rules, capitalize all academic degrees following a person’s name, whether or not they’re abbreviated.

Examples: Hunter S. Thompson, Ph.D., Sigourney Weaver, Master of Fine Arts

2. Titles — Capitalize all academic and religious titles, or other titles of rank, honor, or respect before a name.

Examples: Archbishop Joseph Kurtz, President Wilma Smith, Dr. John Henry

3. “Federal” — Capitalize it when you refer to the U.S. Government.

Example: Federal Government

4. Directions — Capitalize points of the compass when they refer to specific parts of the country.

Examples: The Northeast, the West

5. Quotations — Capitalize the first word of every complete quotation.

Example: The soldier cried, “Halt! Who goes there?”

Source: The Elements of Grammar by Margaret Shertzer

Advice from someone who knows business writing capitalization rules can help you improve your writing and make you look smarter and more skilled in your field.

BOOK FREE A COACHING SESSION

Quotes

“I love you. You are the object of my affection and the object of my sentence.”  ~ Mignon Fogarty, Grammar Girl’s Quick and Dirty Tips for Better Writing

“A man’s grammar, like Caesar’s wife, should not only be pure, but above suspicion of impurity.” ~ Edgar Allan Poe

How a Newsletter Can Boost Your Business

Imagine a marketing method that can multiply your business income with little effort. It may help you:

  • Stand apart from your competitors
  • Enhance your reputation
  • Build trust to keep your current clients and attract new ones

Most importantly, it’s affordable, can provide a repeat income, and you don’t need to take time away from serving your customers to create it.

This magic money-making machine is an e-newsletter.

In this digital age of short attention spans, it can be hard to stand out effectively and make money. An e-newsletter can solve those problems and become a valuable marketing tool.

How a good newsletter can boost your income

Repeat advertising = sales – Studies show that the average consumer must be exposed to a product several times before they decide to buy it. A newsletter keeps your business in your customers’ minds, helping you stay in touch with them and reach new ones. A Nielsen Norman Group study of online newsletter subscribers found that e-newsletters form a greater bond between customers and a business than a website (NNG, Email Newsletter Usability, 2011). Building a relationship with your customers is crucial for boosting your sales over time.

Newsletters can also increase referrals.

A New York Sales and Marketing Club study showed that 71 percent of your customers base their initial buying decision on how much they like, trust, and respect you.

Customers who feel a connection with you are more likely to forward copies of your newsletter to others. Linking to your website from your newsletter can boost your traffic; you may also easily link to a blog or social media.

MarketSherpa’s 2010 Email Marketing Summit revealed how social media and email can be a powerful marketing combo:

  • 75 percent of daily social media users said email is the best way for companies to communicate with them, compared to 65 percent of all email users
  • 49 percent of Twitter users said they made an online purchase because of an email, compared to 33 percent of all email users

Offering printed copies of your newsletter in a waiting room and for networking at events can also spark readers’ interest in subscribing. This works better than a business card, flyer, or brochure to market your business more memorably; people are more likely to hang onto something they see as useful (instead of advertising) and show it to others.

A newsletter is cheap, competitive advertising.

Once you have it set up on an email marketing platform, an e-newsletter is a free or low-cost way to stay ahead of your competitors. And if they lack a good one, your business can stand out more.

Also, if you show your personality, your clients will see you not just as a business owner, but as a friend. Combined with your advice, readers will consider you an expert, giving you and your business credibility, boosting your image, and building trust and sales.

Lack time or the skills? Explore how a quality custom e-newsletter can help you boost your business and gain the right leads.

What do you think about newsletters?