Need a law firm copywriter to write clearer content to reach the right clients? Are your customers turned off by too much legalese?
Terms like “intervivos” (Latin for “living”) can confuse prospects so much they become lost leads. Or the clients you get expect you to do things that conflict with your beliefs.
A skilled law firm copywriter can turn your gibberish into everyday English that attracts clients who value you and your expertise.
About Law Firm Copywriter Michelle Troutman and Her Legal Writing Experience
I’m not just a law firm copywriter and consultant, I’ve also been a client. I’ve gone through the estate planning process and was a plaintiff in a personal injury lawsuit and a class-action case.
I’m HubSpot-certified in SEO, email, inbound, and content marketing. I also have SEO experience to optimize your site with targeted keywords.
With six years of experience writing for law firms, I understand the importance of complying with state and attorney advertising laws.
WORK SAMPLES
Personal Injury and Medical Malpractice Law
Divorce and Family Law Blog Posts
Elder Law Social Media Posts
Four Core Writing Services
A detail-oriented approach is crucial for legally accurate content that reaches satisfied clients.
Defining your personality and expressing your beliefs may also set your firm apart and separate the serious buyers from the tire-kickers. If you don’t offer this information or can’t convey it clearly, prospects can see you as just another attorney. AI-generated copy, for instance, is as generic as the scales of justice, which apply to any law firm.
When you describe what distinguishes you, you become a person rather than a faceless brand. Clear copy can win leads who will turn to YOU instead of another attorney for advice because they like to work with those they know, like, and trust. When they respect you and your advice, they’re more likely to stay loyal to your firm.
I’ve worked with Michelle on legal blog articles and other writing projects. She’s always very professional in her approach and works hard to meet the goals and deadlines of the project. She’s open to feedback, willing to toss around ideas, and flexible when it comes to new directions and priorities.
Elaine gammon, marketing director, berman & simmons