5 Words to Remove to Improve Your Writing

1. Assist — This word has positive connotations — its popularity isn’t surprising. It sounds a little stuffy, though. It’s good to keep it in your vocabulary, but alternate it with shorter and sweeter “aid,” “serve,” or “help,” depending on the meaning of the sentence and how it reads.

2. Utilize — It’s a little complex for plain English. As “Grammar Girl” Mignon Fogarty has said, “‘Utilize’ has some specific, appropriate uses. Biological organisms are properly said to ‘utilize’ nutrients. If you’re a general writer, however, it’s usually best to stick with ‘use.'”

3. Implement — It sounds important, and depending on its use as a noun or a verb, it can be hard to visualize its meaning. It’s not a verb for the lazy; it’s often used to mean “to put into use” or “to complete,” in the sense that a business has met a goal. So, for variety, “perform,” “complete,” “finish,” or if you’re not too harsh, “execute.”

4. Establish — It has its place. Sometimes “found,” in the sense that someone starts something, such as a business, works better.

5. Accomplish — Another lofty word, the simpler alternative, “achieve,” can also show results.


Quotes

“People who work in specialized fields seem to have their own language. Practitioners develop a shorthand to communicate among themselves. The jargon can almost sound like a foreign language.” ~ Barry Ritholtz

“There are two rules to good communication — say what you mean and mean what you say.” ~ Tim Phillips, Talk Normal: Stop the Business Speak, Jargon and Waffle


Comments? Suggestions? Need help? Feel free to contact me.

Michelle Troutman
classywriting.com

5 Common Business Writing Errors

1. Over-capitalization — Sometimes business owners capitalize the first letter of every word in their copy, with the idea that it will get more attention. Not every word in your marketing materials should be or needs to be capitalized. Keep the caps for proper names, job titles, etc.

2. You or I — If you refer more to yourself and your services in your materials than to your customers and their needs, think again. Rephrase those passages with more “you” references and emphasize how your products or services benefit your customers.

Example: Let’s connect, so I will give a quick overview of what I do.
Revised: Let’s discuss how Theracare can relieve your pain and get you back on your feet again. Call 555-867-5309 today.

3. Mismatched words — Make sure singular and plural words match. Otherwise, reading can become an awkward experience.

Example: Do you have old postcards stored away and want to do something with them? It could be mementos from people you know and places you’ve been.
Revised: Do you have old postcards stored away and want to do something with them? They could be mementos from people you know and places you’ve been.

4. Punk-tuation — Do you use question marks when you ask a question. Maybe you just love to add exclamation points for excitement! Perhaps apostrophes are they’re, but there in the wrong places. These are some of the most distracting punctuation errors, as you’ve probably just noticed.

5. Redundancy — Cut unnecessary words.

Example: Please RSVP.
Revised: RSVP.

You’ll often see it on invitations. RSVP is an acronym for the French phrase “répondez s’il vous plaît,” which means “respond if you please.” Those of us who truly find French a foreign language might not know what it means, and if you often see the acronym only, you can easily forget the meaning.


Quotes

“If your ad is peppered with misspellings and grammatical errors, not only will it make the description difficult to read, the buyer might wonder if the seller is as lazy about the way she cares for and packs her items as she is about grammar and spelling.” ~ Dawn and Bobby Reno, The Unofficial Guide to eBay and Online Auctions

“Spelling is the clothing of words, their outward visible sign, and even those who favour sweatpants in everyday life like to make a bella figura, as the Italians say –- a good impression –- in their prose.” ~ Mary Norris, Between You & Me: Confessions of a Comma Queen


Comments? Suggestions? Need help? Feel free to contact me.

Michelle Troutman
Classy Writing
207.332.8379
classywriting.com

5 Newsletter Best Practices

1. Send regularly — If you have an email newsletter, it’s easy to click “send” whenever you have something to share. Online or not, if you issue your newsletter only a few times a year, subscribers can easily forget about you and your offerings. At best, you should send an online newsletter at least once a week and at minimum — print or digital — quarterly, four times per year. This will help ingrain your business or organization in people’s minds to build trust with them to boost sales and/or memberships.

2. Keep a schedule — I’m for testing newsletter delivery at different times of day, especially for e-news, and certain days, for the best open rates. Some marketing experts suggest mid-week is best, others believe weekends work better. Let the results be your guide. Unless your experience shows otherwise, it’s best to commit to a delivery day, even if you can’t always publish at the same time. It shows follow-through, and people like consistency, which boosts your image, and again, builds trust.

3. Publish “sticky” content — No one wants to stay subscribed to a dull diatribe. You don’t have to stun everyone with every issue, but your content should offer value to readers beyond pitches. People tend to gravitate to content targeted to their interests and demographics. Pay attention to their questions or poll them to find good subjects. Publish readers’ comments or articles, which can increase your bond with them. Listen to their responses; for e-news, watch your unsubscribe rates and your newsletter and link open rates — and tweak headlines to catch readers’ clicks.

4. Make it a marketing tool — A newsletter is also an effective content arsenal. If you archive back issues at your website, optimize them for search engines. Link to them in blog posts, in comments, or in online forums you frequent. Give out copies at events; email helpful articles to your leads when you follow-up with them, and gain more subscribers. Many of these methods have helped me, and they can help you, too. Newsletters, combined with social media, a blog, and a website, form a powerful marketing combo.

5. Recycle — Again, work your existing content into other marketing platforms; you can save time and see returns. Repurpose your articles into blog posts, eBooks, articles for publications, PowerPoint presentations, social media posts, or other means, or do the reverse and reprint content from those sources in your newsletter (with permission, if necessary).

Need help with your newsletter?  Request a free e-news audit.  No strings attached, and nothing required to buy.  Just good, solid advice which can result in more leads and more money in your pocket.


Quotes

66% of Americans made a purchase as a result of an email from a brand — more than three times the number of people who bought in response to a Facebook message — 20%, or a text message — 16%. ~ Exact Target

…Marketers consistently ranked email as the single-most-effective tactic for awareness, acquisition, conversion, and retention…56 percent of respondents identified email as being most effective at retention, several points ahead of the second-most effective tactic (social media marketing). ~ Gigaom Research, Workhorses and Darkhorses: Digital Tactics for Customer Acquisition


Comments? Suggestions? Need help? Feel free to contact me.

Michelle Troutman
classywriting.com

5 Grammar Rules You Can (Sometimes) Break

The passive voice – Passive verbs, those in “to be” form tend to weaken sentences compared to active verbs. You can’t always avoid them, especially if you don’t know who did (or will do) something.

Example: “Your landscape plan determines how you want your lawn and garden to be designed.”

In this case, if the document isn’t specifically addressed to the do-it-yourselfer, the passive voice is a shortcut around whether the reader will handle the details him or herself or choose a professional.

Otherwise, knowledge of who will tackle the task yields a more direct revision: “Your landscape plan determines how you want to design your lawn and garden.”

Prepositions at the end of sentences – “With,” “for,” “on,” and “to” are among the prepositions some grammarians suggest you shouldn’t park at the end of sentences. But if you rearrange them, your sentences will sometimes sound awkward.

Example: “Which street are you on?” vs. “On which street are you?”

Conjunctions at the beginning of sentences – When I was in elementary school, my teachers advised me not to start my sentences with because, but, also, and, or other conjunctions; despite the formality, it was a way to make students work harder to word their sentences. To me, it’s fine if the sentences you start with those conjunctions aren’t merely fragments.

Example: “And vanilla ice cream.”
Better edit: “And I love vanilla ice cream.”

Split infinitives – The phrase Captain Kirk (William Shatner) says during the Star Trek TV series opening credits before the theme starts is a classic example: “To boldly go where no one has gone before.” (a la Grammar Girl.) Essentially, it’s the placement of an adverb — in this case, boldly, before a verb form (to go; the infinitive) — instead of after it, where some grammarians believe adverbs traditionally belong. Sometimes, it just doesn’t sound right to position adverbs properly, and we split infinitives to clarify what we mean.

Use of the second person – Depending on their audience, not everyone writes in a formal, grammatically correct tone. It’s more personal and direct to refer to you as you, instead of the more distant phrase the reader.


Quotes

English usage is sometimes more than mere taste, judgment, and education — sometimes it’s sheer luck, like getting across the street. ~ E.B. White

Arguments over grammar and style are often as fierce as those over IBM versus Mac, and as fruitless as Coke versus Pepsi and boxers versus briefs. ~ Jack Lynch


Comments? Suggestions? Need help with your writing? Feel free to contact me.

Michelle Troutman
classywriting.com

5 Ways to “Write Tight” for Your Business

1. Omit needless words. This is the best advice to “write tight.” As William Strunk and E.B. White wrote in their classic grammar book, The Elements of Style, every word should “tell” or serve a purpose. When you’re done writing, see if removing certain words changes the overall meaning of your sentences. Make your sentences leaner and “meaner,” to strengthen them and pack more of a punch.

2. Plan. To keep your thoughts focused, create a list or an outline detailing your subject matter. Some people dislike planning, but this simple step helps me stay organized and on topic.

3. Set a word limit. Limit the scope of your piece to a certain number of words to help you cut the deadwood.

4. Prefer one word over two. For example, the two sentences below have a similar meaning, but one is more to the point:

A. Turn on the light.
B. Flip the switch.

5. Use bullet points. Bullet points help summarize key ideas. They work well for grouping words and phrases together, so you don’t always need to write complete sentences. For example:

Backing Crash Prevention

  • Eliminate distractions
  • Keep your eyes moving
  • Use your mirrors

Quotes

“Four basic premises of writing: clarity, brevity, simplicity, and humanity.” ~ William Zinsser

“Brevity is the soul of wit.” ~ William Shakespeare, Hamlet