5 Ways Writing by Hand Can Improve your Writing

1. Think time — When we take pen to page or finger or stylus to screen, the slower movements of our hand and fingers give us a few more seconds to gather our thoughts.

2. Short cuts — The time we spend writing by hand can make us less likely to ramble on; we’ll feel less wordy, especially if writer’s cramp sets in during the process.

3. Better focus — Armed with just a pen and a blank page, fewer visuals can distract you from writing.

4. Mindfulness — The act of hand writing can use more of our brain — including the right and left hemispheres — than typing and result in a more thoughtful piece. As quoted in Reader’s Digest, “‘Writing by hand is different from typing because it requires using strokes to create a letter, rather than just selecting the whole letter by touching a key,’ says Virginia Berninger, a professor of psychology at the University of Washington. These finger movements activate large regions of the brain involved in thinking, memory, and language.”

5. Freedom — Lack of distractions, more time with the page, greater care in our wording, and use of our minds can unleash our creative spirits to take our writing to a deeper level, especially if we don’t write by hand often. A change of routine, such as a sunny day rest on a park bench writing with pen and notepad might be a great way to refresh your prose and stimulate a new perspective.


Quotes

“I write with a felt-tip pen, or sometimes a pencil, on yellow or white legal pads, that fetish of American writers. I like the slowness of writing by hand.” ~ Susan Sontag

“People complain that writing by hand is slow, but that can be good for thinking and creating. It slows us down to think and to contemplate and to revise and recast. Its physical presence can be a goad to completing tasks, whereas computer files can easily be hidden and thus forgotten.” ~ David Allen, Getting Things Done


Comments? Suggestions? Need help with your writing? Feel free to contact me.

Michelle Troutman
classywriting.com

6 Books to Improve Your Writing

1. The Elements of Style by William Strunk, Jr. and E.B. White
This is one of the first and shortest books to improve your writing I’ve ever read; much of the advice is memorable, and I apply it to this day. It was first published over 100 years ago, but good style is always in fashion. Some grammar snobs hate it because they consider the advice too rigid and archaic, but for everyone else, the book offers the best of the basics.

2. The Elements of Grammar by Margaret Sherzer
This is somewhat of a companion to Strunk and White’s book, published by the same publisher, Macmillan. It’s a short guide to punctuation, spelling, and usage, which you can browse by topic for an “on the spot remedy” to heal common writing ailments.

3. The Chicago Manual of Style by University of Chicago Press Staff (Editor) and 4. The Associated Press Stylebook and Briefing on Media Law by The Associated Press
Following a certain style is good for consistency in your English usage, and for consultation when you’re not sure how to write certain words or to properly credit facts or sources.

These books to improve your writing can be your bibles to write “right.” Some key differences between both style guides lie in the formatting of certain words and punctuation. For example, AP style is well-known for omitting the serial, or Oxford, comma.

5. Writing Down the Bones: Freeing the Writer Within by Natalie Goldberg
Goldberg applied her experiences with Zen meditation to writing, making it simpler by removing the rules. With short chapters, you don’t have to read her book cover-to-cover for insights. Some of the advice can seem a little bohemian, especially with her references to writing in cafés, and her emphasis on poetry. I’ve found the writing exercises helpful for writing better descriptions. They can apply to any type of writing. Or, to go further beyond, to quote Ms. Goldberg, “What is said here about writing can be applied to running, painting, anything you love and have chosen to work with in your life.”

6. On Writing Well by William Zinsser
“This is a book for people who want to learn how to write. It’s also a book for people in every kind of job who have to do some writing just to get through the day; most people do more writing than they realize.” ~ William Zinsser

Separated into two parts, Zinsser’s book covers “Principles” and “Forms and Methods.” He preaches four articles of faith: clarity, simplicity, brevity, and humanity. His “informal guide to writing non-fiction” covers these and other basics, on such topics as usage, revisions, and oh, yes, even business writing; he uses anecdotes and personal experiences to illustrate his points.


Quotes

“Four basic premises of writing: clarity, brevity, simplicity, and humanity.” ~ William Zinsser

“Play around. Dive into absurdity and write. Take chances. You will succeed if you are fearless of failure.”  ~ Natalie Goldberg, Writing Down the Bones: Freeing the Writer Within


Comments? Suggestions? Need help with your writing? Feel free to email me: michelle “at” classywriting.com

Michelle Troutman
Classy Writing
207.332.8379

5 Commonly Abused Words and How to Respect Them

1. only — It’s known as a modifier. How you place it in a sentence affects its meaning:

  • I watched only the nightly news. (The nightly news was the only program I watched.)
  • I only watched the nightly news. (I watched the nightly news, and didn’t do anything else during the program.)

2. that/who — Sometimes, when referring to other people, some people use that in place of the pronoun who. Use that when you refer to objects.

  • The girl that drives the Porsche honked at me yesterday. — incorrect
  • The girl who drives the Porsche honked at me yesterday. — correct

3. what/which — It’s more grammatically correct to use what in sentences about something that needs to be identified. Use which when you refer to something that involves making a choice from a limited number of options, and what if you have several choices.

Examples:

  • What time is it? — correct
  • Which time is it? — incorrect

What color do you like? — You can use what, but it’s not as exact; “What colors…” or “Which colors…” work better. Which color do you like? This is a more specific, and more correct form.

4. affect/effect — These two words sound the same and can easily be misused. Affect often refers to how something has influenced something else.

High humidity and low pressure affect my arthritis.

In most cases, effect is more about the accomplishments or the results of something:

Larry’s “can do” attitude has had a positive effect on his employees.

Grammar Girl offers a trick to remember their differences: The arrows affected the aardvark. The effect was eye-popping.

5. impact — Some people use this word as a verb rather than as a noun. An example from the National Weather Service (NWS) website: “Severe weather is possible in the Great Plains and critical fire weather conditions continue to impact portions of the southwest.”

According to The Oxford English Dictionary, as a noun, impact means “The action of one object coming forcibly into contact with another.” Its meaning as a verb changes:

  1. “To come into forcible contact with another object.”
  2. “To have a strong effect on someone or something.” (have an impact on) A meteor can “impact” or “have an impact on” something, but not every word can be used as a noun and as a verb in that context.

Grammarians suggest that affect is a shorter and better word choice. A correction to the NWS prediction: “Severe weather is possible in the Great Plains and critical fire weather conditions continue to affect parts of the southwest.”

See below for more information about nouns being used as verbs.

Quotes

“Verbing weirds language.” ~ Bill Watterson, Calvin and Hobbes

“The difference between the almost right word and the right word is really a large matter — it’s the difference between the lightning bug and the lightning.” ~ Mark Twain

How a Newsletter Can Boost Your Business

Imagine a marketing method that can multiply your business income with little effort. It may help you:

  • Stand apart from your competitors
  • Enhance your reputation
  • Build trust to keep your current clients and attract new ones

Most importantly, it’s affordable, can provide a repeat income, and you don’t need to take time away from serving your customers to create it.

This magic money-making machine is an e-newsletter.

In this digital age of short attention spans, it can be hard to stand out effectively and make money. An e-newsletter can solve those problems and become a valuable marketing tool.

How a good newsletter can boost your income

Repeat advertising = sales – Studies show that the average consumer must be exposed to a product several times before they decide to buy it. A newsletter keeps your business in your customers’ minds, helping you stay in touch with them and reach new ones. A Nielsen Norman Group study of online newsletter subscribers found that e-newsletters form a greater bond between customers and a business than a website (NNG, Email Newsletter Usability, 2011). Building a relationship with your customers is crucial for boosting your sales over time.

Newsletters can also increase referrals.

A New York Sales and Marketing Club study showed that 71 percent of your customers base their initial buying decision on how much they like, trust, and respect you.

Customers who feel a connection with you are more likely to forward copies of your newsletter to others. Linking to your website from your newsletter can boost your traffic; you may also easily link to a blog or social media.

MarketSherpa’s 2010 Email Marketing Summit revealed how social media and email can be a powerful marketing combo:

  • 75 percent of daily social media users said email is the best way for companies to communicate with them, compared to 65 percent of all email users
  • 49 percent of Twitter users said they made an online purchase because of an email, compared to 33 percent of all email users

Offering printed copies of your newsletter in a waiting room and for networking at events can also spark readers’ interest in subscribing. This works better than a business card, flyer, or brochure to market your business more memorably; people are more likely to hang onto something they see as useful (instead of advertising) and show it to others.

A newsletter is cheap, competitive advertising.

Once you have it set up on an email marketing platform, an e-newsletter is a free or low-cost way to stay ahead of your competitors. And if they lack a good one, your business can stand out more.

Also, if you show your personality, your clients will see you not just as a business owner, but as a friend. Combined with your advice, readers will consider you an expert, giving you and your business credibility, boosting your image, and building trust and sales.

Lack time or the skills? Explore how a quality custom e-newsletter can help you boost your business and gain the right leads.

What do you think about newsletters?