Category: writing advice

improving your writing, writing advice, writing better, writing consultation

5 Lessons Everyone Can Learn About Writing

1. How to turn a phrase – Some people feel that they need to learn about writing. English could be their second language or maybe they got poor grades in school. Their problem areas include everything from proper grammar and punctuation to spelling, sentence structure, tone, and transitions. It’s helpful to learn about writing to improve, but you don’t need to know every technique to write well. For instance, spell-checkers like Grammarly help me correct errors in communications I draft quickly, such as emails, social media posts, and other memos.

2. How to shorten your writing and save time – Perhaps you feel you have too much to say — jotting everything down briefly and clearly becomes a chore. For detailed thinkers, it can take hours to accomplish. It’s possible to use fewer words to finish sooner.

3. How to sound like yourself – Some people think they speak better than they write. Others believe they have limited vocabularies that show they’re clueless about writing. They wrestle with writing in a way that sounds natural to them. Instead of talking down to their audience, they can use certain methods to speak to them in their own voices.

4. How to start writing – When you jot down your thoughts, you may feel overwhelmed and unsure about where to begin. Perhaps you believe you have too many ideas or “overthink” concepts. Maybe you see things and fumble to connect words with them. In a few simple steps, you can ease into writing your first few sentences.

5. How to accept your writing – Often, we’re too hard on ourselves. Some people have told me they write poorly and can’t focus. They worry that their grammar is bad. They lack confidence in spelling some words and think they should already know how. They’re perfectionists; they organize paragraphs over and over or fight to find just the right words.

No matter the writing problem, when they must write, they don’t. Instead, they become prone to distraction and find excuses to delay writing, which can include bad timing or the need to get in the right mood. One of the first ways to get beyond procrastination is to stop judging and just write.

You can’t learn about writing through reading just one article. Coaching or consulting offers a deeper “dive” to give you a better understanding. It starts with a free 30-minute meeting. Learn more.

Quotes

“The capacity to learn is a gift; the ability to learn is a skill; the willingness to learn is a choice.” ~ Brian Herbert

“What we have to learn to do, we learn by doing.” ~ Aristotle

What do you struggle with in your writing?

blog, blog writing, blogging, blogging for business, business blogging, writing advice

5 Steps to Write a Blog Post From Start to Finish

1. Brainstorm. To write a blog post, find a topic interesting to your target market through surveying customers or analyzing data, such as keywords they search for. Competing websites can also spark some inspiration. If you want higher page rankings through Search Engine Optimization (SEO), research keywords with Google Ads or other tools and questions people ask. Add those words or phrases to the title and subheadings or to the content, as relevant.

2. Research and outline. Research can help you narrow down the topic of your post. Outline, or have a rough idea of what you will write about. Lists are another, easier form of outlining. For non-list posts of 800-1,000 or fewer words, cover two to four main points. For example, a post about how to get a home ready to sell could include advice on pricing the property and making it appealing to buyers (cleaning it, clear photographs, etc.).

3. Write. When you write a blog post, start with the most interesting parts of the topic. Lead into the body of your topic and reach your conclusion. You can write a call-to-action in the middle (better for longer pieces) and at the end to promote products or services, or ask readers what they think of the topic to generate comments. HubSpot offers some blog post templates for inspiration. Add appropriate keywords at or near the top and linking back to any of your existing articles on or related to the topic to enhance SEO.

4. Make a headline. After you’ve written the article is a great time to create your title; if you’ll use SEO, remember to include your keywords. Adding a benefit can also increase interest. Titles for lists tend to be easier to write.

Example: 7 Little Known Tricks for Increasing Pay-Per-Click Leads

5. Edit, proofread, and compile. To save time, run your piece through spell-check first, then the Hemingway App. Then triple-check your spelling, grammar, and punctuation on-screen and printed out. Read it aloud. Have someone else look at it, too. Add a relevant photo for greater visual appeal and check the overall format to see if it’s easy to scan. Also, before you publish, check facts and any links, that you included any SEO keywords, and that all is correct. And ensure that you’re not making these common blogging mistakes.

The Classy Writing Blog

How I Write a Great Blog Post for a Client

“Not sure how to write a great blog post? A great blog post should answer any questions your reader has while it informs and entertains him or her….”  Read more.

Quotes

“The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful.” ~ Ron Dawson

“Don’t try to plan everything out to the very last detail.  I’m a big believer in just getting it out there: create a minimal viable product or website, launch it, and get feedback.” ~ Neil Patel

Comments? Suggestions? Need help? Feel free to contact me.

Michelle Troutman
classywriting.com

blog, blogging, non-profits, nonprofits, writing advice

Best Blog Examples: Nonprofits

Blogs inform, enlighten, entertain, and persuade us, and these best blog examples do all of that. Blogs are a personal, creative space we fill for others that gives them a glimpse into our thoughts and feelings, our lives, and what we do. We make statements within them, which can open a dialogue and keep that conversation going, long after they’ve been posted. Reward these bloggers for their hard work and pay them a visit today. 🙂

DISCLAIMER: I’m not affiliated with any of these sites. I like their content, and present it for educational purposes only.

1. The Wrack: wellsreserve.org/blog/
Named after the mass of weed, shell, and trash washed ashore from the sea, The Wrack features news about the Wells Reserve at Laudholm National Research Reserve. I like the simplicity of each post, with eye-catching photos, and the well-written copy by different researchers, but it sometimes veers into scientific jargon; they make great use of beautiful photos, which I don’t see often in blogs. You’ll learn about their design and testing of DNA-based genome research, and even about trail etiquette in wintry woods. Each story stands alone as an interesting “slice of life.”

2. The Forest Society of Maine: fsmaine.org/blog/
This land trust for Maine’s North Woods has posts by two of its executive directors, the late Alan Hutchinson, and his successor, Karin Tilberg. Among the highlights is a moving post by Hutchinson about an artist colony in the town of Monson spurred by the Libra Foundation’s funding; Hutchinson effectively sells readers on the potential of the region and its natural beauty. Other posts cover the Working Forest Fund, which has bankrolled many projects in Maine and across the U.S. The FSoM could post more about the work they do and what they’ve accomplished to entice donations, but their well-crafted posts focus on some of the work of organizations they’ve partnered with.

3. Portland Museum of Art: portlandmuseum.org/blog
Their posts are like magazine features, and include articles about museum news and artists whose works are displayed at the museum. There’s a great variety of styles: interviews, Q&As, summaries of past and upcoming events. This enticing information, done with flair and attention to detail, inspires visitors to donate, browse further online, or stop by.

Need help with your blog? Read my free ebook for some pointers: 5 Common Online Content Problems — Solved!

What do you think are some of the best blogs for nonprofits?

writing advice

5 Words You Might Be Misusing

1. farther / further – “Farther” refers to physical distance, however, “further” refers to distance in the figurative or metaphorical sense or something that is additional. Grammar Girl suggests you remember the “far” in “farther” and use that to equate the word with physical distance.

Examples:

  • “We couldn’t drive farther than a mile before our car overheated.”
  • “I decided I didn’t want the relationship to go any further.”

2. fewer / less – The Oxford English Dictionary reminds us that “fewer” should be used to refer to people or things in the plural form and that “less” should be used when something can’t be counted or doesn’t have a plural. “Less” is also used with numbers when they are on their own or with expressions of measurement or time.

Examples:

  • “My beloved lilac tree produced fewer flowers last year.”
  • “I noticed that I’ve used less fuel to heat my house this winter.”

3. healthy / healthful – Both can mean “conducive to good health.” “Healthful” is considered an old, archaic form of “healthy,” but it has been making a comeback. “Healthy” can generally refer to good health.  “Healthful” can describe something that will create good health.

Examples:

  • “I look forward to eating a healthful salad for lunch.”
  • “After a long bout with mono, I’m glad to be healthy again.”

4. toward / towards – forward / forwards – downward / downwards – upward / upwards – backward / backwards – In American English, the singular form of these words is considered correct or preferred, but both can be right. According to such style guides as The Chicago Manual of Style and The Associated Press Style Guide, the singular form is correct. Whichever form you decide to use, it’s best to stay consistent in your usage.

Examples:

  • “Our tent was located toward the left of the willow tree.”
  • “He expects to be ready for breakfast towards eight o’ clock.”

5. in regard to / in regards to – “In regard to” is the correct form; “in regards to” can be confused with “as regards.” Both phrases are a form of businessese that are best to avoid entirely.

Quotes

“How often misused words generate misleading thoughts.” ~ Herbert Spencer

Comments? Suggestions? Need help? Feel free to contact me.

Michelle Troutman
classywriting.com

blog, blog writing, blogging, blogging for business, writing advice

5 Common Blogging Mistakes You Could Be Making

1. No “calls-to-action” – This is one of the most common blogging mistakes I see. And it’s easy to avoid. If you sell a product or a service, include a plug to contact you for help or a link for more information. It doesn’t always have to be at the end, either.

2. A boring title – The headline is usually the first thing your readers will see. Ideally, it’s short and spicy while it hints at the topic covered.

Example: “Things to Do in L.A.”
Revised: “8 Ways to Have Fun in L.A. for Less Than $200”

3. Not asking readers to comment – Besides reading (and writing) blog posts, I enjoy readers’ comments about them. Some posts don’t end with questions to encourage replies. Ask readers what they think, how they could do it better, or any number of questions that can’t be answered with a “yes” or a “no.” It helps build a sense of community.

4. A lackluster opening – Write an opening sentence that will entice people to read the entire piece. It doesn’t have to be terribly original — you don’t have to set the bar high — but, at least make it a true statement. Or open with a question. Surprise us a little.

Example: “Maine drivers are familiar with hazardous weather conditions.”
Revised: “Winter is no stranger to the 207. Raise your hand if you passed your driver’s test in a Nor’easter.” (The Law Offices of Joe Bornstein blog)

5. No subheadings – I like subheadings in posts longer than 600 words. They make the rest of the text easier on the eyes and add to the overall flow.

 

Read 5 More Blogging Mistakes You Could Be Making.

Need help writing or rewriting your blog?

 

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Quotes

“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” ~ Brian Clark, Copyblogger.com

“For bloggers, the deadline is always now. Blogging is therefore to writing what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive. It is, in many ways, writing out loud.” ~ Andrew Sullivan, “Why I Blog,” The Atlantic