5 More Common Blogging Mistakes You Could Be Making

1. Not planning ahead – This is among the most common blogging mistakes. It helps to keep a log or a calendar of upcoming blog post topics for a month or more ahead. That way, once you know what to write about, you’ll spend less time procrastinating and more time writing.

2. Not writing ahead of time -If you’re going to keep blogging, it helps to write at least a few posts well before you publish them as a buffer so that you’ll have something ready to post later. It’s sometimes easier to work with content you have rather than just writing a post whenever you feel like it.

3. Not using enough headings – Headings break up large blocks of text, especially in posts longer than 500 words. Ideally, as some experts suggest, your heading will include a benefit to entice the reader (example: “How to Earn More Money With Your Widget”); you can also write with search engines in mind. Some people like to write the headings as questions.

4. Not simplifying words – Generally, if you’re writing for others in your field (such as a lawyer writing an article for a legal journal), it’s more OK to use appropriate industry jargon than it is if you’re writing for consumers. So, use your thesaurus regularly and stick to one-syllable words. There.

5. Not shortening your sentences – It’s usually best to keep your sentences at 16 words or fewer for better reading comprehension.

Want more insights? Read the 5 Common Blogging Mistakes You Could Be Making.

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Quotes

“The biggest blogging mistake I made in the beginning was focusing too much on my own blog.” ~ Ashley Faulkes

“New bloggers need to avoid the copycat syndrome. If you only copy whatever everyone else is doing, what value are you really providing others?” ~ Jason Quey


Comments? Suggestions? Need help with your blog? Feel free to contact me.

Michelle Troutman
classywriting.com

5 Reasons You Might Need a Writing Consultant

1. You can’t write your way out of a paper bag — you literally can’t write a complete sentence to save your life. 🙂 A writing consultant can coach you on what you need to improve.

2. You have the map, but you need the directions. You may know what you want to write, but not how to get started. That’s OK. Not everyone is born with a sense of navigation; it doesn’t always come naturally. A consultant can guide you.

3. Plain English is like a foreign language to you. Someone needs a jargon translator to understand your writing. No matter how you say it, it still comes out like you’re speaking business-ese. Don’t worry. A consultant can help you use simpler words and sentences.

4. You just don’t have the time to organize your writing. You struggle with putting your words together in a way that satisfies you. Your writing consultant can advise you on how to make your writing flow and sound like you.

5. You can’t focus on writing. You just have too many distractions — your smartphone, social media, or random work tasks — and can’t sit down to scribble some content. A consultant can help you focus all the way to the finish line.

Need help? Find out more about how a Classy Writing consultation will keep you on your toes while you polish your prose.


Quotes

“Either write something worth reading or do something worth writing.” ~ Ben Franklin

“If we are not willing to fail we will never accomplish anything. All creative acts involve the risk of failure.” ~ Madeleine L’Engle


Comments? Suggestions? Need help? Feel free to contact me.

Michelle Troutman
classywriting.com

5 Ways to Avoid Apostrophe Catastrophes

1. Remember that not every “s” needs an apostrophe. Don’t add them to every noun in plural form. Use apostrophes only when the “s” in an object is in a possessive form or shows ownership.

Example: “John’s notebook.”

Personal pronouns, such as “its,” are an exception to this rule.

Example: “The cat cleaned itself with its paws.”

2. Use apostrophes in contractions. Besides words in the possessive form, apostrophes are used in words that form contractions to show missing letters.

Example: “it’s,” but not “its,” for “it is.”

Another way to remember is through the phrase, “It’s an apostrophe.”

3. Apostrophe style. How we use apostrophes is sometimes a matter of style, such as when writing letters or numerals in plural form.

Examples: 1900’s, ABC’s

To avoid confusion or doubt about issues of ownership or possessiveness, however, it can be best to leave them out: 1900s, ABCs

4. Watch for possessive plural nouns. Nouns in the plural form (more than one) can be trickier. You add an apostrophe after the “s.”

Example: The boys’ locker room is closed.

5. Don’t get possessive with pronouns. You don’t need to place apostrophes in these possessive pronouns: hers, his, yours, ours, theirs, its, or whose.

Need help with your writing? Contact me today!


Quotes

“There was never a golden age in which the rules for the use of the possessive apostrophe in English were clear-cut and known, understood, and followed by most educated people.” ~ Tom McArthur, The Oxford Companion to the English Language

“To those who care about punctuation, a sentence such as ‘Thank God its Friday’ (without the apostrophe) rouses feelings not only of despair but of violence. The confusion of the possessive ‘its’ (no apostrophe) with the contractive ‘it’s’ (with apostrophe) is an unequivocal signal of illiteracy and sets off a Pavlovian ‘kill’ response in the average stickler.” ~ Lynne Truss, Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation


Comments? Suggestions? Feel free to contact me.

Michelle Troutman
classywriting.com

5 More Common Business Writing Errors

1. Comma splices. These happen when a comma is placed between two separate clauses.

Example: You’ve read the book, now see the movie.
Revised: You’ve read the book; now see the movie.

2. Apostrophe abuse. This occurs when apostrophes appear in words that shouldn’t have them or certain words lack apostrophes when they’re necessary.

Example: Its a beautiful day in the neighborhood.

3. Wordiness. Sentences with too many words, especially those that could be simplified, lack impact.

Example: “I hope your year has been as good as ours up to now and that you’re enjoying the beautiful summer weather we’ve been having.”
Revised: “I hope your year so far has been as good as ours and that you’re enjoying the beautiful summer weather.”

4. The passive voice. Passive verbs, those in “to be” form, tend to weaken sentences compared to active verbs. You can’t always avoid them, especially if you don’t know who did (or will do) something.

Example: “Your landscape plan determines how you want your lawn and garden to be designed.”

In this case, if the document isn’t specifically addressed to the do-it-yourselfer, the passive voice is a shortcut around whether the reader will handle the details him or herself or choose a professional.

Otherwise, if you know who will tackle the task, you can change it to: “Your landscape plan determines how you want to design your lawn and garden.”

5. Wrong tense. Don’t mistake the present for the future tense.

Example: We will be collecting litter at Evergreen Park on Saturday.
Revised: We will collect litter at Evergreen Park on Saturday.

The present tense — “we will be collecting” — is incorrect. Remove “be” and change the action verb “collect” to the future tense, which is correct because the event will occur later.

 

Here’s the original article.  Need help with your writing? Contact me today!


Quotes

“Rereading reveals rubbish and redundance.” ~ Duane Alan Hahn

“The time to begin an article is when you have finished it to your satisfaction.  By that time, you begin to clearly and logically perceive what it is you really want to say.” ~ Mark Twain


Comments? Suggestions? Need help with your press release? Feel free to contact me.

Michelle Troutman
classywriting.com

5 Ways to Make a Business Newsletter Interesting

1. See your stats.  Look at the numbers to see how many people open your newsletter. If the reason why your newsletter isn’t “clicking” isn’t clear, you can consider other aspects of it, or survey your readers. The results can help make a newsletter interesting.

2. Write what people want to read. Besides surveying your readers, analyze any social media and website content metrics you might have to see what your visitors read and search for most.

3. Look at the length. In my experience, people prefer to read shorter content. Think of your e-newsletter as an email. Do you like to read long messages?

4. Examine your top copy. According to HubSpot, headlines with 41 to 50 characters work best on mobile devices. Split A/B testing with different headlines to segments of your subscribers can help you pinpoint what entices your readers. Putting your subscribers’ names in the messages and subject lines, or personalizing them to their locations can also appeal to them.

5. Eye your design. This can be a trickier aspect of e-newsletters. Not everyone can afford heat-map tracking user studies to see where people usually look in your newsletter. Again, surveys can help, as can feedback from people you trust. Obviously, it’s best to create your messages with colors and fonts that look attractive and easy to read in most email clients and on mobile devices.

Need advice to help you make a newsletter interesting? Contact me for a free e-news audit today!

Quotes

“Facebook Fan Pages are email newsletters with smaller pictures.” ~ Jay Baer

“Don’t send out a newsletter just to send out a newsletter.  One newsletter a year that is really interesting is more beneficial than 12 that are boring.  If you write two or three newsletters in a row, your readers will start to think you write boring books.” ~ M.J. Rose